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Our mission and corporate values

SMART: Specific. Measurable. Achievable. Realistic. Timely.

The travel retail industry is going through an exciting phase of change in which innovative technologies, creativity in retail and new approaches to business organization are transforming its face.

Shopping habits of our customers have changed, basic requirements and the whole concept of promotions and personnel altered, demands in customer service are on the increase. Therefore our selling strategies cannot remain unchanged.

We aspire at anticipating the demands of our clients and customers, being always proactive, upgrading the quality of the services we offer and increasing the efficiency of communication day after day.

Therefore we aim our efforts at promoting best practices in the Travel Retail space. For several years we have been developing our own models and adopting western methods and approaches to implement them on the Russian market. We are creative thinking professionals that fanatically adore advertising and advocate team spirit. We are the Team with good reputation and big experience.


Our vision: We want to become the most effective and innovative company in the marketing field and travel retail. To make one more step forward in quality, loyalty and new vision of high-level experience.


Our mission: We aim at delivering measurable results, keeping deadlines and exceeding all the clients’ expectations.


Our values:

  • Aspiration for impossible;
  • Innovations;
  • Flexibility;
  • Transparency;
  • Efficiency;
  • Constant progress

Our advantages:

  • Service 365 days/24 hours to share your business tasks and needs;
  • Absolutely client-focused and result-oriented team;
  • Total transparency in accordance with the Russian Federation Legislation;
  • Full range of BTL services

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Smart Project attended a quarterly meeting of Airport Promotion Agencies Association


A traditional meeting of the APA members was held from 19 to 20 January. This year the event took place in Abu-Dhabi and was hosted by BLACKJACK PROMOTIONS agency. The discussion in a round-table format allowed the participants to exchange freely opinions on topical issues of ...

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1st April 2015 Smart Project became an associated member of the nonprofit partnership EADF, which brings together the duty free shops owne...