“Good Hearts Bet” charity event held by OAADF Association in Russia
Operators Association of Advertising Agencies in Duty Free shops and in territory of air terminal complexes (OAADF) arranged its first fundraising event in Moscow on 18th May, 2019. All the Duty Free industry representatives, members of professional associations and the management of duty-free shop operators were welcomed to attend a charity event “Good Hearts Bet” in support of orphans with neurosurgical diseases living in foster families.
The remarkable thing about the charity cocktail was that some of the guests offered their help in organizing the event. “Bacardi-Martini” became a sponsor of a welcome drink. “Jupiter Incorporated” delighted the guests by setting up a cocktail bar and decorations for a colorful barman-show with “Baikal” vodka. Such an approach and contribution made by “Bacardi-Martini” and “Baikal” companies allowed the organizers to reduce the cost of holding the event and allocate the funds directly to charity.
The special thing about the event was that all the guests were invited to come with their children. Thus, even the youngest guests were involved in helping those in need by creating unique crafts and drawings that at the end of the event were put on bid.
The evening opened by a welcome speech given by OAADF Board Members – founders of “Smart Project”, “Joy” and “PROSPEC” agencies. Board Members briefly mentioned the origin of the idea of supporting a charity project and expressed gratitude to the guests for attending the “Good Hearts Bet” event.
Fatima Dzoblaeva the Executive Director of the Eurasian Association of Duty Free Owners and Duty Free Shop Suppliers proceeded by raising an issue of forming a positive image of the Russian Travel Retail Industry at the international level and expressed willingness to take an active part in the similar events. She also commended the “Dera-Vladovostok” operator management team that didn’t have a chance to attend the meeting but made a large contribution by transferring a significant amount of money to the fund “Ty Yemu Nuzhen”.
Finally, Irina Vasilyeva the head of the interregional charitable organization “Ty Yemu Nuzhen” highlighted the major objectives of the fund and provided more information on the three families that urgently needed help.
Following the official opening ceremony, the youngest guests watched the play “The Little Mermaid” and participated in the master-classes run by professional artists.
The event closed with an auction, where the works made by children were put on bid. Thus, even the youngest guests were involved in helping those in need.