Smart Project organized online trainings for the family-owned Scottish company William Grant and Sons Ltd.
The online training launch for the Duty Free industry in the spring of 2020 has been a resounding success among Travel Retail operators and suppliers. Based on such a positive experience, Smart Project advertising agency plans to expand its audience coverage and include new training programs in their schedule.
So in a period from 20 to 29 of May there were organized four training sessions on the main product groups of a famous Scottish company William Grant & Sons, namely Glenfiddich, the Balvenie, Monkey Shoulder whiskey and Hendrick’s gin. The speakers were the leading company Brand Ambassadors: Stepan Balabanov, Alexander Karavansky and Andrew Udovitsa. To maintain a high level of audience interest, product lectures were supplemented with exciting virtual tours to the heart of the noble beverages production.
Thanks to remote technology, employees of the stores located at various countries airports (in Russia, Georgia, Belarus and Ukraine) were able to take classes on a virtual platform. Since neither the speakers nor the audience are bound to the place of training, employees of almost all Duty Free operators, namely Dufry East, RegStaer, Imperial Duty Free, KAPO and many others, were able to attend the online course. There were more than 300 people in total.
“Another remote technology advantage is the ability to attract highly qualified training managers, who due to their high employment level do not have the opportunity to conduct trainings for everyone offline”, – said Nadezhda Emelianenko, Smart Project CEO.
This June Smart Project prepare and implement new training sessions on the perfume brands, namely Clarins and Guerlain.